![]() ![]() Collaborate with internal and external partners, including advising cross-departmental teams and partnering with actors other organizations, and community leaders to amplify reach and attract new audiences.Create and oversee influencer and blogger activation events (dress rehearsals, opening/press nights, and interviews) in partnership with Director of Public Relations.Develop influencer strategy by identifying and cultivating key online influencers to gain wider reach and engagement.Monitor and respond to patron feedback and questions on all channels, including Facebook, Instagram, YouTube, Twitter, Yelp, LinkedIn, and TripAdvisor.Use measurement and social listening tools to generate insights and report on trends, making regular recommendations to marketing team Responsible for social listening, reporting and audience response plans.Conduct regular analysis of social media strategies and campaigns – both organic and paid – as well as researching new tools, technologies, and channels and stay on top of fast-evolving trends make regular recommendations to senior staff.Coordinate, and has direct responsibility for managing and building A.R.T.’s social media accounts collaborate with team and lead strategy development, communications planning, and content creation (video/photos/graphics), on A.R.T.’s Facebook, Instagram, Twitter, and YouTube channels (currently over 100K followers) with the goal of maximizing reach and engagement and driving sales.This position collaborates with the team to recommend social media strategy and is responsible for implementation. Reporting to the Associate Director of Marketing and Communications, the Social Media Coordinator is a key team member in developing and executing the marketing and communications strategies to build audience engagement with artistic, community, and education programs. The department also collaborates with and supports the efforts of the Development and Education/Engagement departments. The Marketing and Communications department is responsible for building brand awareness and driving attendance to performances and other programming, generating more than $4.5 million in annual earned revenue. ![]() The American Repertory Theater (A.R.T.) at Harvard University is a leading force in the American theater, producing groundbreaking work that is driven by risk-taking and passionate inquiry. ![]()
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